As the saying goes, "The heat and cold last until the equinox," and indeed, the comfortable days are gradually increasing.
The procurement and special order planning for Spring/Summer 2022 have finally settled down.
Looking around the store, the Autumn/Winter 2021 items, which we started stocking at the beginning of 2021, are now on display.
My mind goes back and forth between the past, present, and future.
This is quite difficult, yet quite enjoyable work.
For such procurement and special order production, there are three unchanging guidelines.
These concepts have remained consistent since our opening in 2012.
They are the very roots of our identity.
[It’s small run of real clohtes]
[Craftmanship]
[My Favorite Things]
When in doubt, we often return to these concepts for guidance.
I'll go into the details in the next blog post.
In this blog, I want to discuss something else: something I personally keep in mind.
That is, "connecting."
It's about connecting items you've purchased in the past to the present.
From here on, this is purely my personal opinion, but...
I'm the type who wants to keep wearing my favorite items, not just those I bought this season,
but also those I bought several seasons ago. However, wearing them exactly the same way as before feels a bit incomplete; I'm a bit greedy...
When producing custom items, while their individual appeal is paramount, I often envision connecting them with past or previous season's items to suit the current mood.
Do any of these items look familiar?
I hope you can enjoy your favorite pieces for a long time by changing how you wear them or by customizing them.
The SEEK&FIND special order model, which will be released at the BONCOURA Festival on October 2nd (Sat), also carries a similar sentiment.
To customers who own BONCOURA or KENNETHFIELD items that we have previously custom-ordered:
Please try connecting them.
And to customers purchasing a custom-ordered item for the first time:
We would be delighted if you could look forward to future custom-ordered items with subtle anticipation,
and enjoy them with affection for a long time.
SEEK&FIND KUNIEDA
