The same purchasing concept since the store opened in 2012.
The roots of SEEK&FIND.
[It’s small run of real clohtes]
[Craftmanship]
[My Favorite Things]
Hello everyone, KUNIEDA from SEEK&FIND here.
In this blog post, I'd like to delve deeper into the three guidelines of our store that I briefly touched on last time.
To our loyal customers, thank you for your continued patronage.
We hope you enjoy reading this while comparing it with your cherished belongings or favorite brands.
Now, let's get started.
[It’s small run of real clohtes]
Instead of mass-produced, common items, we search domestically and internationally for only small-batch, "authentic" pieces, and we thoroughly pursue the comfort, coolness, satisfaction, presence, and sense of ownership that only authentic items can provide, constantly evolving while incorporating the spirit of the times.
The definition of "authentic" varies from person to person.
I have several interpretations myself, but
how about the expression "irreplaceable"?
"Irreplaceable comfort"
"Irreplaceable coolness"
"Irreplaceable satisfaction"
Not "this is okay," but "this is it."
We keep an eye out for items that make us (and you) feel that way.
[Craftmanship]
We place importance not only on fashionability but also on the background of manufacturing, such as materials, sewing, production methods, and country of origin. We consider items with a craftsman's spirit, which are more than just superficial, to be valuable. We seek out "truly good items" that will adapt to the wearer over time and become even more appealing in 10 or 20 years.
Things that age beautifully, things that gain character the more you wear them.
While being eco-friendly is certainly good,
we simply believe that it's cool for things to adapt to the wearer over many years,
and for the act of breaking them in itself to be cool.
Clothes that respond to such actions are generally products imbued with a craftsman's spirit.
Please take a look at the items in the store while imagining yourself in a few years' time.
[My Favorite Things]
The shop director, as a buyer and consumer, has encountered, touched, used, and found wonderful things from all over the world as he aged from his 20s to his late 30s. Now, as he approaches his 40s and 50s, he introduces his favorite things that he wants to wear and use.
Our passion for sharing "what we love" is second to none.
This is an industry we're in because of our profound love for it.
It's not about selling anything just because it sells;
we gather items that we truly felt were good purchases and that we ourselves want to wear.
Personally, I am involved in purchasing with this same sentiment.
This concludes our somewhat rough-resolution introduction to our concept.
What did you think?
We would be delighted to share more detailed information and our deeper passion with you in-store, along with the selected items and custom-ordered pieces.
See you at the store!
KUNIEDA, SEEK&FIND
