{"title":"BONCOURA","description":"\u003cp\u003eBONCOURA is a denim-focused brand that was founded in Osaka in 2011. It was established by Hisashi Morishima, who left a major department store after approximately 20 years to create his ideal denim, and who also works as a vintage curator and model.\u003cbr\u003eThe brand name \"BONCOURA\" is a coined word combining the French \"Bon Courage\" (meaning \"good luck\" or \"cheer up\") and the Japanese \"bonkura\" (meaning a lovable fool who sticks to their beliefs and pushes their own way).\u003cbr\u003eMr. Morishima, who has a deep knowledge of vintage items, sought his ideal denim. He tried countless combinations, from raw cotton selection to blending ratios and weaving methods, creating over 100 samples and spending over a year to produce the brand's iconic denim series, such as the \"XX\" and \"66.\" Every detail, from buttons, rivets, zippers, cinch backs, and pocket linings, is custom-made.\u003cbr\u003eThrough Mr. Morishima's discerning eye, having worn countless vintage garments, the brand offers many acclaimed items. These include pieces based on American vintage such as denim and coveralls, and also items utilizing materials inspired by French vintage, such as corduroy and moleskin.\u003c\/p\u003e","products":[{"product_id":"denim-coverall","title":"DENIM COVERALL","description":"\u003cp\u003eThis jacket is inspired by those that existed in the 1920s and 30s. The white stitching enhances its presence. We deliberately used light blue bartack stitching and double-stitched seams.\u003cbr\u003eIt's packed with meticulous details, such as a pen holder, a watch pocket for a pocket watch, and a rounded hem.\u003cbr\u003eThe fabric is 10 oz, making it lighter than standard fabrics for a comfortable fit. We recommend pairing it with work pants made from the same fabric for a coordinated look.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*This product is delivered pre-washed at the factory. Since the fabric has already shrunk, there's no need to worry about significant size changes after the first wash, allowing you to wear it immediately after purchase.\u003c\/span\u003e\u003c\/p\u003e","brand":"BONCOURA","offers":[{"title":"INDIGO \/ 36","offer_id":50753212121321,"sku":"1121010002620-indigo36","price":69300.0,"currency_code":"JPY","in_stock":false},{"title":"INDIGO \/ 38","offer_id":50753212154089,"sku":"1121010002620-indigo38","price":69300.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 40","offer_id":50753212186857,"sku":"1121010002620-indigo40","price":69300.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 42","offer_id":50753212219625,"sku":"1121010002620-indigo42","price":69300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/files\/1_356fa8fb-0da6-401f-9b05-61cde86acd32.jpg?v=1776927320"},{"product_id":"66","title":"66","description":"\u003cp\u003eWe use \"Ikemen Denim\" fabric, which is made with uncompromising attention to detail throughout the entire process, starting from the raw cotton's origin, blend, and spinning, to the pure indigo dyeing that achieves the darkest possible shade, and weaving on a vintage BONCOURA special loom.\u003cbr\u003eThe stitching is done with cotton thread, which allows for enjoyable aging. The color and count of the thread vary depending on the part, and the sewing specifications are different for each model of 66 and XX. All parts such as buttons and rivets are original logo-embossed parts made from carefully selected materials. BONCOURA66 is characterized by its beautiful tapered silhouette.\u003cbr\u003eFrom classic American casual styles to jacket and pant combinations, this is a standard BONCOURA denim that suits any wearer, scene, or coordination.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e※\u003c\/span\u003eThis product is delivered after being washed once at the factory. Since the fabric has already shrunk, there is no need to worry about significant size changes after the first wash, allowing you to wear it immediately after purchase.\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BONCOURA","offers":[{"title":"INDIGO \/ 28","offer_id":50753231257833,"sku":"1771020002488-indigo28","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 29","offer_id":50753231290601,"sku":"1771020002488-indigo29","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 30","offer_id":50753231323369,"sku":"1771020002488-indigo30","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 31","offer_id":50753231356137,"sku":"1771020002488-indigo31","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 32","offer_id":50753231388905,"sku":"1771020002488-indigo32","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 33","offer_id":50753231421673,"sku":"1771020002488-indigo33","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 34","offer_id":50753231454441,"sku":"1771020002488-indigo34","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 36","offer_id":50954922590441,"sku":"1771020002488-indigo36","price":51700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/files\/661.jpg?v=1776927232"},{"product_id":"xx","title":"XX","description":"\u003cp\u003eThese denim jeans are made from \"Ike-wata\" denim fabric, meticulously crafted through every stage of production without compromise. This includes focusing on the origin and blend of the raw cotton, the spinning process (such as yarn twisting), a commitment to pure indigo for the deepest possible dye, and weaving on a vintage BONCOURA special power loom. The stitching is done with cotton thread, allowing for enjoyable aging. The color and count of the thread vary depending on the area, and the sewing specifications differ for each model, such as the 66 and XX. All parts, including buttons and rivets, are original and feature the brand's logo, made with carefully selected materials. The silhouette of the BONCOURA XX is a slightly wider straight cut that evokes a rugged feel. While offering a comfortable fit, it's not overly baggy, allowing for a wide range of coordination, from fitted tops to relaxed-fit tops. Additionally, various vintage-inspired details are packed into every corner, such as V-stitching, hidden rivets, and punch-through rivets.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis product is delivered pre-washed at the factory. Because the fabric has already undergone shrinkage, there's no concern about significant size changes after the first wash, allowing you to wear it immediately after purchase.\u003c\/p\u003e","brand":"BONCOURA","offers":[{"title":"INDIGO \/ 28","offer_id":50753232535785,"sku":"1771020002495-indigo28","price":49500.0,"currency_code":"JPY","in_stock":false},{"title":"INDIGO \/ 29","offer_id":50753232568553,"sku":"1771020002495-indigo29","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 30","offer_id":50753232601321,"sku":"1771020002495-indigo30","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 31","offer_id":50753232634089,"sku":"1771020002495-indigo31","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 32","offer_id":50753232666857,"sku":"1771020002495-indigo32","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 33","offer_id":50753232699625,"sku":"1771020002495-indigo33","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 34","offer_id":50753232732393,"sku":"1771020002495-indigo34","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 36","offer_id":50835000197353,"sku":"1771020002495-indigo36","price":51700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/files\/xx1.jpg?v=1776927271"},{"product_id":"66-black","title":"66 BLACK","description":"\u003cp\u003eThese jeans are made from BONCOURA's special IKE cotton denim fabric, meticulously crafted through every stage of production. From the origin and blend of the raw cotton, to the spinning process including the yarn twist, to the deep indigo dyeing that pushes the limits of dark color, and finally to the weaving on vintage BONCOURA special power looms – no compromises were made. The stitching is done with cotton thread, designed to age beautifully over time. The color and count of the thread vary depending on the part of the garment, and the sewing specifications differ for each model, such as the 66 and XX. All parts, including buttons and rivets, are original logo-engraved components made from carefully selected materials. The BONCOURA 66 features a beautiful tapered silhouette. From classic American casual styles to jacket-and-pant combinations, it's a staple BONCOURA denim that suits any wearer, occasion, or coordination.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e※\u003c\/span\u003eThis product has been pre-washed at the factory. Since the fabric shrinkage has already occurred, there is no need to worry about significant size changes after the first wash, allowing you to wear it immediately after purchase.\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe 66 BLACK is crafted from BONCOURA's original IKE cotton denim fabric, with a meticulous focus on the raw cotton blending ratio. While maintaining the yarn twist and texture, it is dyed a new black using BONCOURA's unique dyeing process. The combination with IKE cotton denim results in a unique masterpiece that sets it apart from conventional black denim. Like BONCOURA IKE cotton indigo denim, you can enjoy its unique fading as you wear it.\u003c\/p\u003e","brand":"BONCOURA","offers":[{"title":"BLACK \/ 28","offer_id":50753235615977,"sku":"1771020002518-black28","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 29","offer_id":50753239941353,"sku":"1771020002518-black29","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 30","offer_id":50753239974121,"sku":"1771020002518-black30","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 31","offer_id":50753240006889,"sku":"1771020002518-black31","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 32","offer_id":50753240039657,"sku":"1771020002518-black32","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 33","offer_id":50753240072425,"sku":"1771020002518-black33","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 34","offer_id":50753240105193,"sku":"1771020002518-black34","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 36","offer_id":50954934616297,"sku":"1771020002518-black36","price":51700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/files\/66bk1.jpg?v=1776927194"},{"product_id":"denim-work-pant","title":"DENIM WORK PANT","description":"\u003cp\u003eThese versatile pants are inspired by U.S. military work pants. Made from BONCOURA's original 10 oz. lightweight denim fabric, they are soft against the skin and can be worn year-round.\u003cbr\u003eTheir exquisite wide silhouette also makes them easy to pair with a variety of tops. We intentionally chose light blue for the bar tacks, adding a subtle accent. We also recommend wearing them as a set with a coverall made from the same fabric.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e*\u003c\/span\u003eThis product is delivered pre-washed at the factory. As the fabric has already shrunk, there is no need to worry about significant size changes after the first wash, allowing you to wear them immediately after purchase.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BONCOURA","offers":[{"title":"INDIGO \/ 28","offer_id":50954890903785,"sku":"1771040005827-indigo28","price":55000.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 30","offer_id":50954890969321,"sku":"1771040005827-indigo30","price":55000.0,"currency_code":"JPY","in_stock":false},{"title":"INDIGO \/ 32","offer_id":50954891034857,"sku":"1771040005827-indigo32","price":55000.0,"currency_code":"JPY","in_stock":true},{"title":"INDIGO \/ 34","offer_id":50954891100393,"sku":"1771040005827-indigo34","price":55000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/files\/1_9f6d4c2b-1754-4a4b-9ce6-830b70f68595.jpg?v=1777595616"},{"product_id":"pocket-boat-tote","title":"Pocket Boat Tote","description":"\u003cp\u003eBONCOURA's Boat Tote Bag is an item that develops a unique character the more you use it.\u003cbr\u003eMade from 25-ounce thick duck canvas, you'll feel its substantial weight and quality when you pick it up. Thanks to its durable material, it's perfect for everyday use, travel, and even more rugged situations.\u003cbr\u003eThe Pocket Boat Tote features exterior storage pockets for added convenience, making it easier to organize your belongings and enhancing its everyday usability.\u003cbr\u003eThe handles are made from thick cotton webbing combined with paraffin-treated duck canvas. The distinctive texture of the paraffin treatment is prone to developing wear marks, which deepens its charm with use.\u003cbr\u003eIts generous size is suitable not only for daily use but also for short trips. The scratches and wrinkles that develop with use will grow to reflect your lifestyle.\u003c\/p\u003e","brand":"BONCOURA","offers":[{"title":"RED","offer_id":50986323902697,"sku":"1881070007156-red","price":44000.0,"currency_code":"JPY","in_stock":true},{"title":"BROWN","offer_id":50986323935465,"sku":"1881070007156-brown","price":44000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/files\/P5089356.jpg?v=1778454761"},{"product_id":"半袖両vスウェット","title":"Short-sleeved V-neck sweatshirt","description":"\u003cp\u003eThis is a reconstructed short-sleeved version of BONCOURA's classic \"Double V Sweatshirt.\" It features freedom sleeves for increased arm mobility.\u003cbr\u003eThe body is made with durable reverse weave. Its unique design, not found in vintage pieces, is very appealing. The fabric used is a lighter pile material than the brushed back material used in BONCOURA's classic models. It has a soft and smooth texture, making it comfortable to wear even in summer.\u003cbr\u003eThe silhouette is relaxed, making it stand out on its own, and it can also be enjoyed as a layered style with shirts and other items.\u003c\/p\u003e","brand":"BONCOURA","offers":[{"title":"GREY \/ 38","offer_id":51062627074281,"sku":"1351020004554-grey-38","price":35200.0,"currency_code":"JPY","in_stock":true},{"title":"GREY \/ 40","offer_id":51062627107049,"sku":"1351020004554-grey-40","price":35200.0,"currency_code":"JPY","in_stock":true},{"title":"GREY \/ 42","offer_id":51062627139817,"sku":"1351020004554-grey-42","price":35200.0,"currency_code":"JPY","in_stock":true},{"title":"OATMEAL \/ 38","offer_id":51062627172585,"sku":"1351020004554-oatmeal-38","price":35200.0,"currency_code":"JPY","in_stock":false},{"title":"OATMEAL \/ 40","offer_id":51062627205353,"sku":"1351020004554-oatmeal-40","price":35200.0,"currency_code":"JPY","in_stock":false},{"title":"OATMEAL \/ 42","offer_id":51062627238121,"sku":"1351020004554-oatmeal-42","price":35200.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/files\/P5180236.jpg?v=1779151933"},{"product_id":"coverall-duck-hunter-camo","title":"Coverall Duck Hunter Camo","description":"\u003cp\u003eThis model is inspired by jackets that existed around the 1920s and 1930s. BONCOURA has arranged the overall balance to their ideal silhouette, creating an item that fuses the atmosphere of vintage clothing with BONCOURA's unique aesthetic.\u003cbr\u003eIt features intricate details that appeal to men, such as a pen holder, a watch pocket for a pocket watch, and a rounded hem. The fabric used is duck hunter camo, which has its roots in the frog skin camouflage adopted by the US military for tropical regions in the Pacific Theater during World War II.\u003cbr\u003eThe duck hunter camo, with its distinctive design, is easy to pair with jeans, chinos, and other items, allowing you to enjoy a sophisticated casual style.\u003c\/p\u003e","brand":"BONCOURA","offers":[{"title":"CAMO \/ 38","offer_id":51062632317161,"sku":"1121010004020-camo-38","price":68200.0,"currency_code":"JPY","in_stock":true},{"title":"CAMO \/ 40","offer_id":51062635167977,"sku":"1121010004020-camo-40","price":68200.0,"currency_code":"JPY","in_stock":true},{"title":"CAMO \/ 42","offer_id":51062635200745,"sku":"1121010004020-camo-42","price":68200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/files\/P5180266.jpg?v=1779152264"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9907\/4537\/collections\/04.png?v=1774251603","url":"https:\/\/seekandfind.jp\/en\/collections\/boncoura.oembed","provider":"SEEK\u0026FIND","version":"1.0","type":"link"}