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Once a day / The hidden face

 

I like to flip things over.

 

Whether it's Othello or okonomiyaki, I always get excited at the moment of flipping.

Though I don't transfer pudding to a plate to eat it.

I also like to turn clothes and accessories inside out.

When I turn them inside out for washing, for instance,

I sometimes stare at them for a while before tossing them into the washing machine.

When I unexpectedly discover traces of careful craftsmanship,

it makes me feel warm and happy.

 

Just the other day, I made such a discovery...

 

southern field industries / boko tote

 

This bag was custom-ordered

at an event held last May.

I've been using it seamlessly for both work and leisure,

and now it's an indispensable part of my daily life.

With a feeling akin to gratitude, I washed it a while ago.

 

It's been a year and a half since we started carrying it.

I used to look inside and think how neat the piping and seams were,

but this was the first time I properly turned it inside out.

 

And it's really amazing...

 

It has no inside or outside.

 

No,

there's definitely a front and a back, but it's crafted in a way that doesn't show it.

There's no waste, no roughness.

What do you imagine it looks like when it's turned inside out?

I'll post photos a bit later, so for now, please imagine it as you like.

 

Once again, this is what the outside looks like:

 

 

Did you get some kind of an idea?

 

 

 

・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・

 

 

 

 

Now for the inside:

 

To me, it doesn't look like the inside.

The pristine seams have no unevenness,

and the beautiful piping looks like a design element.

 

I was captivated by its dignified appearance.

 

I was so impressed by this seamless "inside-out" quality

that I spontaneously messaged the designer, Okada-san.

 

I ended up hearing about various secrets? particularities? feelings?

If you're curious, please ask about them in-store.

While I'd really love to shout it out to all of you here,

I believe that the unpretentious nature is also part of southern field industries' charm...

 

Functionality as a bag and a design that blends into everyday life.

 

"I don't know what makes it good, but it's just good."

 

For my own purchases, that kind of yardstick works quite well.

 

I suppose discovering new facets after getting acquainted deepens one's affection even more.

 

That's all for today.

Have a nice weekend~!!!

 

Kunieda

 

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SEEK&FIND 

Kunieda

Iwanami

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