I'm interested in various genres of clothing,
and while I continue to buy and wear them,
it feels like I'm on a journey to find (and update) my basic items.
What constitutes a basic item for me?
They are the clothes I find myself wearing without thinking,
the items that bring peace of mind when present, cause distress when absent, and are simply indispensable.
Among these, I'd like to introduce BONCOURA, a perennial staple brand at SEEK&FIND.
BONCOURA is a denim-focused brand launched in Osaka in 2011.
It was founded by Hisashi Morishima, who spent approximately 20 years building a career in department stores to create his ideal denim, and also works as a vintage curator and model.
Mr. Morishima, with his deep knowledge of vintage items, sought to create his ideal denim by trying various combinations of raw cotton selection, blending ratios, weaving methods, and more. He spent over a year developing more than 100 samples to create the brand's signature "XX" and "66" denim series.
If we're talking about SEEK&FIND's basics, BONCOURA is the first brand that comes to mind.
It's a brand I wear and recommend frequently, to that extent.
While I do wear other brands of denim and occasionally buy them,
BONCOURA remains my go-to for classic denim.
So, what makes it so good?
It's the substantial fabric, crafted with meticulously chosen threads, dyes, and materials, combined with a refined silhouette.
BONCOURA's products are not limited to threads and dyes; they develop all their original components, including rivets, pocket lining, and zippers.
Instead of using existing parts, each component is meticulously chosen and accumulated with Mr. Morishima's aesthetic vision, resulting in a complete product.
The more you wear them, the more they conform to your body, allowing you to genuinely enjoy their unique aging process.
Because they are simple items, many of the subtle details are not easily noticed, but the culmination of these details is what makes them "just right."
And then, there's the refined silhouette.
The 66 and XX models, which have been produced for over 10 years, have not changed their specifications since their initial release.
Whether in an era of slim fits or wide fits,
I believe it's truly rare for a product to remain beloved and unchanged.
It is, in fact, universal.
Exquisite materials and a refined silhouette.
I believe BONCOURA's appeal lies in its ability to combine these two aspects at a high level.
Because these two benchmarks are so high,
you can enjoy cross-genre coordination, from classic American casual to modern styles paired with a jacket.
In that sense,
they are denims that I'd be troubled without, and I naturally reach for them.
After all, they are indispensable basic items for me.
If there are any customers who feel the same way and are interested, I would be delighted if you would check them out.
